Six degrees
IM has been around for ages and as social networking and IM move closer and closer to being the same it will be interesting to see how the two merge and what opportunities for organisations and business to touch their target audiences even more
effectively.
To be 6.6 people away from the person you want to speak to, Seth Godin's approach of 'Idea Diffusion' becomes easier to realize and implement.
Have a read of the BBC article.
Labels: Evidence, Marketing, Strategies







