Client: NHS

Agency: Lowd&Klea

Project: Help 72

Details: Concept / Marketing Strategy / Scripting / Project Management / HTML / CSS / Video Production / Casting

Project notes: Help 72 is a campaign developed to help support women of all ages access the emergency contraception services available from the NHS. I developed a brand and concept which allowed for frank and open discussion of the topic, helping clear up the myths surrounding with this type of treatment.

The campaign featured print, installation and web collateral. Including a promotional video which was distributed via surgeries across the region via the waiting room TV service.

The campaign was well received and increased access to the services across the Doncaster region.

Help72.co.uk