Client: Leeds Crime Reduction Partnership

Project: Knowledge - Crime Reduction

Details: Concept / Art Direction / Project Managment / Print

Project notes: I was asked to lead in a communications role for a multi-agency group who seek to work with students in the city on issues of crime and personal safety. With representation from both Universities in the city, local colleges, West Yorkshire Police and Leeds City Council I presented the group with a phased and costed year long communications plan, which I followed up with a visual treatment and brand.

My basic premise behind Knowledge was not to trivialise the issue or scare students (an approach I feel has been taken in the past) in to acting on safety information (a flawed approach used in the past that encourages the recipient to turn off and ignore the message. By delivering a contemporary brand, the group can deliver key messages and facts in a simple manner.

My role in the group has seen me produce a website, teaser campaign and various print and press publications, while utilising my full skill set; project management, art direction, branding, web design, copy writing, graphic design and layout.

www.knowledge-leeds.co.uk